This class has honestly taught me so much over the course of the semester. My biggest takeaway from this course will be the steps to the design thinking process and how this thinking process can be applied to a variety of real life situations. It solves a real problem while creating value at the same […]
Evaluate
April 12, 2018 by ·
In the last part of the design thinking process we got to see real results as we tested our prototype with users on Friday. All of our hard work to create a solution to the problem being faced by Johnson and Johnson paid off. Watching people interact with our prototype, check out our site, and […]
Prototyping
April 4, 2018 by ·
After creating a great product idea, the next best step is to create a prototype to understand exactly how users will interact with the product. It is not necessary to produce a finished product to be tested because that could require a lot of time and effort. In the initial prototyping stage, we wanted to […]
Ideation
April 1, 2018 by ·
The ideation phase has been my favorite phase so far! We had the chance to create really wild ideas around some of our how might we statements. I liked that this step of the process allowed us to work individually, coming up with our own creative ideas, then come together and collaborate as a group […]
Define
March 20, 2018 by ·
An important part of the design thinking process is the defining phase. In this stage, you are explicitly expressing the problem that you are taking on and that you aim to address. For our semester long project, my teammates Kaylee, George, John, and I are focusing on beauty products sold by Johnson & Johnson. We […]
Natural Capitalism
February 22, 2018 by ·
A sustainable framework is a way of organizing thoughts about sustainability, as well as planning and managing activities and resources in such a way to better the lives of people and the planet we live in. After reading chapter 3 of “Design is the Problem” I have considered each framework carefully and chosen one that […]
Consumer Wisdom
February 18, 2018 by ·
Prior to this week I had never given consumer wisdom much thought. It was interesting to learn that Consumer wisdom has five facets to it and those are contemplation, intentionality, emotional mastery, openness, and transcendence in consumer behaviors. Those of us that are wise about our purchases will take the time to think of the […]
Consumption
February 15, 2018 by ·
This week’s reading about consumer wisdom discusses the different consumption related choices and behaviors we make while keeping in mind our wellbeing and the wellbeing of others. I have chosen three products that I believe a wise consumer will spend money on. These products are a smartphone such as an iPhone, a mattress, and healthy […]
Create
February 11, 2018 by ·
This past week in class we had the opportunity to take part in a Thinking boot camp. It was a wonderful experience and very different learning style than a typical class lecture given in some of my other classes. In the boot camp, I learned some interviewing skills. It is important to ask questions that […]
Corporations
February 5, 2018 by ·
I was genuinely surprised by how far we have come in terms of business. We began in the 17th and 18th century with trading companies that were chartered by monarchs who wanted to expand and make more money. About a century later we transitioned towards large industrial companies which had monopolistic power. These companies only […]